This page contains PowerPoint slides from Tuckwell, Keith J. (2002) Canadian Advertising in Action, 6th edition, Toronto: Prentice Hall.
If you would rather not purchase this textbook, you should make use of these slides and the various exercises on the Pearson Education Canada website: www.pearsoned.ca/tuckwell.
Good luck and have fun with P.R. and Advertising. It's an exciting, creative area of study
Chapter One, 6th Edition, Tuckwell *
Chapter Thirteen
Chapter Fifteen
Course Assignments
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